Impact investing, which seeks to generate a solid market return by investing in companies that have a positive social and environmental impact on society, is at the center of a trend toward more principled investing.
It is no longer sufficient for advisors to understand investments that simply avoid social damage. For many clients the starting point is assistance in defining a socially responsible investment approach, to they want to invest in a way that creates a positive impact but don't mind how that goal is achieved; or, have specific ideas about how they want to achieve that goal?
While some advisers may need to develop their knowledge of impact investing, many will need to familiarise themselves with the range of products and funds available so they can identify and clearly articulate to clients the differences between these products. Read the Entire Article