"For Bloomingdale's, giving back is engrained in its business."
That's per Fortune, which takes a look at the retailer's long history of philanthropic efforts, including a $5 donation for each $22 "Little Brown Bear" it sold during last year's holiday season to the Child Mind Institute, a nonprofit that helps kids with mental health issues.
The retailer also partnered with Chanel to raise awareness and money for the New York University Child Study Center in 2007, and in 2020, a Lauren by Ralph Lauren special collection inspired by "Wonder Woman" was sold as part of the Shop for Good campaign that supported 12 charities across the US.
But Bloomingdale's isn't just supporting mental health.
"We're particularly interested in the youth of today that will hopefully be the good citizens of tomorrow and hopefully good Bloomingdale's customers of tomorrow," Frank Berman, the company's executive vice president and chief marketing officer, tells Fortune.
More than 17 million Americans under the age of 18 have a mental health or learning disorder, which is more than the children with cancer, diabetes, and AIDS combined.
To date, Bloomingdale's has raised about $2.8 million for the Child Mind Institute since 2009, and in November and December of last year, shoppers were able to round up
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