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One of the fastest-growing areas of investment is "socially responsible investing," or ESG, which focuses on a company's social, environmental, and governance practices.
But while some see it as a way for investors to lessen their impact on the world around them, others see it as a way for companies to boost their stock prices.
One such company is Sentifi, a firm that analyzes online chatter and other data to determine whether a company's practices are on the up and up.
It found that companies in Sentifi's portfolio performed better than the S&P 500 over a three-year period when sentiment was weighted against the industry, sector, and index as a whole, Bloomberg reports.
"The answer lies in the data investors are using to assess a company's ESG performance," says Marina Goche, Sentifi's CEO.
"If equipped only with traditional ratings, investors will be unable to accurately evaluate ESG performance.Is this lack of data forcing investors to choose between achieving returns and investing in companies with strong ESG performance?" she asks in a blog post.
"The answer lies in the data investors are using to assess a company's ESG performance that are uncensored and delivered without delay."
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A customized collection of grant news from foundations and the federal government from around the Web.
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Social Entrepreneurship
Spotlight
Social Entrepreneurship: The Right Balance of Doing Good and Doing Well
Social entrepreneur and co-founder of nonprofit Jolkona, Adnan Mahmud, discusses his definition of a successful social entrepreneur. He describes the social entrepreneur as someone who has found the right balance between doing good while doing well.
