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"It's hard to remember a time without social media, a time when top tier brands weren't using social media for their marketing," says entrepreneur and Purdue University alum Kendra Bracken-Ferguson in an interview with This Is Purdue.
"Kendra dives into stories on how she partnered with bloggers to wear Ralph Lauren and post about it, AKA the very earliest influencers, and how she used ringback tones to promote and market popular bands."
Bracken-Ferguson, CEO of BrainTrust and one of the first 100 black women in the US to raise more than $1 million for her first company, also discusses how her time at Purdue shaped her into the woman she is today.
"I remember these days of MySpace's top eight and my Katy Perry ringback tone like it was yesterday," she says.
"The more I progress in my career, the more I want to give back, the more I want to be part of things, the more I want to be part of the history and the legacy of moving Purdue forward, especially through the lens of diversity, equity, and inclusion for women, for Black women, for students of need."
Selected Grant News Headlines
A customized collection of grant news from foundations and the federal government from around the Web.
Coral Vita: Over $8 million Series A Raised For Scaling Reef Restoration.Coral reefs support 25% of marine life and generate about $2.7 trillion annually.coral reefs face dire threats from climate...more
Community Impact Investing: Evaluating Nonprofits and Corporate Grants as Strategic Opportunities.In an era where ESG investing is reshaping capital markets, corporate philanthropy has emerged as a...more
Climate tech startups and investors have weathered a reality of rising interest rates, constrained capital markets, and geopolitical headwinds.This session will unpack the current state of early...more
California must consider how to increase interest in teaching and lower the cost of and barriers to entering the profession.AB-1128, a bill under consideration in the legislature, proposes a...more
Mondelēz's Sustainable Futures Impact Investment platform said the capital "further advance[s] scalable, high-impact solutions at the nexus of climate, community, and circularity" The companies...more
South African recycling startup Regenize has secured an undisclosed investment from E Squared Investments.The deal combines philanthropic goals with venture capital methods to support scalable,...more
Cambridge-based Remedium was named winner of the Climate Impact Prize at the Net Zero Technology Centre's annual TechX Demo Day in Aberdeen.The prize is given to the startup with the most promising...more
Sustainable Times is a media partner for this event, which takes place on June 24-25, 2025, at ExCeL London, as part of London Climate Action Week.RESET Connect provides a network of potential...more
Rad AI announces an additional $8 million investment led by four health systems.Advocate Health, Memorial Hermann Health System, Corewell Health, and Atlantic Health System lead the investment.Rad AI...more
MedTech CellCentric has raised 90m in fresh funding.The money will support the advancement of the Cambridge company's oral treatment for multiple myeloma, inobrodib.The financing was co-led by RA...more
Impact Investing News from...
Weingart Foundation
Venture Philanthropy Partners
Rockefeller Foundation
Social Entrepreneurship
Spotlight
When it Comes to Social Enterprises, Failure is the Best Platform for Innovation
In the world of social enterprises, failure is a cringe-worthy moment nobody wants to talk about. But, social entrepreneurs can benefit from their failures.
