"We are making great progress, we are not there yet, and the road ahead requires more innovation," Tim Cook said Sunday during the China Development Forum in Beijing.
The Apple CEO was there as part of a week of public displays of his company's commitment to China, where he announced plans to invest further in the company's supply chain, stores, and research in the country, Bloomberg reports.
Apple has set some of the most ambitious targets among its peers for reducing its carbon footprint, with the Apple Watch touted as its first carbon neutral product.
Cook focused on that theme in his remarks and for much of his visit.
"Apple is pouring substantial investment and resources into its AI development, not least because it has been surpassed by more aggressive competitors like OpenAI with its ChatGPT.
AI provides an enormous toolkit for every company that's wishing to be carbon neutral or to lower their emissions by a substantial amount," Cook said.
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